Customers probably won’t enter your store looking for these three items, but chances are good if they see them on display that they’ll walk out the door with one — or more

Polarized fishing glasses protect your eyes and, depending on water clarity, a better view of a fish’s underwater world

Don’t underestimate the number of anglers — adults included — who prefer simple spincast (push-button) reels with matching rods

Superbraids are expensive, and explaining to your customers how to reverse it will help earn their trust

Young kids who wander into your tackle shop don’t have much to spend, but treating them well paves the way for a lifetime of fishing enjoyment and maybe a long relationship with your store

When you display fishing rods in your store, you have several choices. In the author's opinion, the best method is by fishing technique

Archers who like bowfishing should mark their calendar; the 2020 Muzzy Classic will take place July 11-12 on yet-to-be-named waters near Eddyville, Kentucky.

Each year, hunting buddies ask the author to name his favorite products from the annual Archery Trade Association (ATA) Show. These six items, which vary in size from minuscule to monstrous, caught his attention.

Hundreds of exhibitors showcased their latest and greatest archery products at ATA 2020. In the author’s opinion, the Tethrd booth was busiest of all.