Help Your Customers Prepare for Cold-Weather Angling

Stocking a diverse lure supply for fall and winter fishing is one thing, but make sure you are also putting some thought into the apparel anglers need to stay comfortable on the water.

Help Your Customers Prepare for Cold-Weather Angling

Photo from STORMR Facebook.

Nothing can turn a day of fishing sour faster than being ill-equipped to handle the ever-changing fall and winter weather. Help your customers get the gear they need to stay warm and dry so they can get the most out of cold-weather fishing.

It’s that time of year when anglers start to remove their sun hats from boat storage to replace them with stocking hats. Fall temperatures are moving in and the days are getting shorter. This is a fun time of year for anglers as the cooling conditions can create some outstanding fishing for many game species. The autumn months are a great time for anglers to travel around the country to get on a hot bite, but nothing can ruin a trip faster than mother nature throwing a curveball and bringing in weather an angler didn’t pack for.

I’ve been on the short end of this stick myself. Young and inexperienced, I thought a week-long trip to Alabama’s Pickwick Lake in late March was going to be the closest thing to tropical getaway this Wisconsin angler had seen. The space I took up in my duffle bag with flip flops and shorts should have been used for sweatshirts, hats and gloves. When the cold front came through two days into my trip, I found myself rushing to the nearest outdoor shop that sold cold-weather fishing gear to stock up on layers. 

Carrying good rain gear is essential. Not only do these outer shells keep anglers dry, they also block wind, making them a must-have for staying warm during the chilly months. There are countless options in the market today for all-weather fishing suits. Simms Challenger jacket and bibs or STORMR’s Aero set are advertised to bring extreme weather protection in clothing that is mid-weight and provide unrestricted moveability. Clothing that is not too bulky is a great option for anglers looking to store the apparel in a boat compartment without taking up too much space.  

Options like the Hydronaut insulated jacket and bibs from AFTCO provide a waterproof exterior and provide a thick layer of insulation for extreme cold conditions. Insulated options are a great choice to stock especially if located in the northern or Midwest climates where anglers also use this gear for ice fishing. And make sure to have some diversity and different styles for all fishing enthusiast. Companies like DSG Outwear provides a complete line of women’s outdoor apparel including jackets, bibs, gloves and headwear designed specifically for cold days on the ice. 

Also give some thought to stocking what’s underneath the exterior shell. Layering is the best way to stay warm and allows anglers to adapt as temperatures change throughout the day. A proper base layer is crucial to staying warm. Not only does a good base layer insulate your body’s natural heat, it should be able to wick moisture away. Mid-layers are equally important and are there to ultimately trap heat. Common materials for base layers are fleece and wool.

The same applies to footwear. Carry a few options for layering, like insulated socks or heated insoles. Or think outside the boot and consider outer insulators like the Arctic Shield insulating boot cover. These are a good option for anglers as they can be stored in the boat and slipped on whenever needed without taking off boots to add layers. And don’t forget the hats and gloves; these items are often forgotten, dropped and washed down stream or fly out of the boat unnoticed while cruising across the open water.

Stock some cold weather gear and help your customers dress for the occasion to get the most out of what the fall and winter seasons have to offer on the water.


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